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About Us

The Pearl Pureness Story:

Pearl Pureness is the vision and passion of Eli Huang who has a background in beauty therapy and Chinese herbal medicine.

She began as a beauty therapist and makeup artist over 20 years ago, with her Diploma in Beauty Therapy and Certificate in Makeup-Artistry, and completed her Bachelor of Science in Traditional Chinese Medicine over 10 years ago.

She now owns and runs her own Acupuncture, Chinese Herbal Medicine and beauty clinic, called Acupuncture & Beauty Centre.

As a health practitioner, beauty therapist and Makeup-artist, Eli sees many women and men who have various health and beauty concerns. The products currently available on the market have a range of harsh chemicals which include parabens, sodium laurel sulfate (SLS) and fragrances which are not beneficial to the skin or to one’s health.  Many of the products on the market are also expensive and unsuitable to those with highly sensitive skin so Eli decided to source her own range of natural Australian products. These products are made from top quality Australian ingredients, reasonably priced yet prove effective and gentle on the skin.

Eli also has a range of Five Element Essential Oils which are based on the Chinese Five Elements Theory. The essential oil blends, infused with crystals, are a culmination of Western Essential Oil knowledge and Chinese Five Element Theory which assist in treating a variety of health and beauty concerns.

“Pearl Pureness” conjures an image of the skin that is radiant, lustrous, beautiful and pure as a pearl and from the ocean.

Pearl Pureness products help to build up the skin’s foundation with ingredients such as hyaluronic acid, peptides, Vitamin C, Vitamin A and Plant Stem Cells.

The Pearl Pureness products encourage people to use natural ingredients, which are free from harsh chemicals such as parabens and SLS and that are also effective in treating our main skin concerns. The other focus of Pearl Pureness products are environmental sustainability, animal-friendly and ethically sourced eco-friendly products.

INIKA Organic is 100% Australian owned. We started in Sydney in 2006, and we’re proud to say that in that time we’ve become a globally recognised and trusted go-to brand for organic and natural makeup.

We were born out of a need to detox. Conscious consumers were already removing harmful chemicals from their homes and diet, replacing them with wholesome, pure and natural alternatives. When it came to makeup, there wasn’t a healthy option.

A pioneer in Certified Organic ingredients and healthy beauty, INIKA delivered that and more. We quickly gained a loyal following.

At INIKA Organic, we’re passionate about quality. All our ingredients are ethically sourced, natural and derived from botanicals or minerals.

Our award-winning range is loved by women all over the world.Sign up to our mailing address to receive product specials and beauty news.